{"id":1672,"date":"2021-06-20T12:27:00","date_gmt":"2021-06-20T12:27:00","guid":{"rendered":"https:\/\/wp.ull.es\/aenogas\/?p=1672"},"modified":"2021-08-09T12:28:37","modified_gmt":"2021-08-09T12:28:37","slug":"la-gomera-acoge-el-taller-de-brand-management-postura-de-marca-para-las-bodegas","status":"publish","type":"post","link":"https:\/\/wp.ull.es\/aenogas\/2021\/06\/20\/la-gomera-acoge-el-taller-de-brand-management-postura-de-marca-para-las-bodegas\/","title":{"rendered":"La Gomera acoge el taller de Brand Management &#8211; postura de marca para las bodegas"},"content":{"rendered":"\n<p>La Direcci\u00f3n General de Ordenaci\u00f3n y Promoci\u00f3n Tur\u00edstica del Gobierno de Canarias y el Cl\u00faster de Enoturismo de Canarias, con la colaboraci\u00f3n acad\u00e9mica de la C\u00e1tedra de Agroturismo y Enoturismo de Canarias del Instituto Canario de Calidad Agroalimentaria y de la Universidad de La Laguna celebran en La Gomera el \u00faltimo taller del plan de formaci\u00f3n para profesionales y empresas de servicios tur\u00edsticos y bodegas del archipi\u00e9lago. <\/p>\n\n\n\n<p>El taller de <strong>Brand Management &#8211; postura de marca para las bodegas<\/strong>, ser\u00e1 impartido por los CEOs de IR\u00dcBI estudio creativo, Irene Mat\u00edn y Ruben Poves que abordar\u00e1n los t\u00e9rminos del Branding: qu\u00e9 es, para qu\u00e9 sirve, cu\u00e1les son sus funciones, por qu\u00e9 es necesario, que se puede conseguir con \u00e9l y c\u00f3mo se puede aplicar a distintos \u00e1mbitos y sectores. Tambi\u00e9n har\u00e1n hincapi\u00e9 en qu\u00e9 es la Identidad corporativa y c\u00f3mo debe estar ligado al dise\u00f1o de experiencias, centr\u00e1ndose en el sector agroalimentario y en especial en el vitivin\u00edcola.<\/p>\n\n\n\n<p>El taller se celebrar\u00e1 en el&nbsp;Hotel Escuela Rural Casa de Los Herrera de Hermigua el d\u00eda 1 de julio en horario de 16:30 a 20:30 horas.&nbsp;<br> Los profesionales interesados en inscribirse podr\u00e1n dirigirse a la p\u00e1gina&nbsp;web del Cl\u00faster <a href=\"http:\/\/www.enoturismodecanarias.com\">www.enoturismodecanarias.com<\/a> o de la propia C\u00e1tedra <a href=\"http:\/\/www.gestionenoturistica.com\">www.gestionenoturistica.com<\/a> las plazas son limitadas.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Direcci\u00f3n General de Ordenaci\u00f3n y Promoci\u00f3n Tur\u00edstica del Gobierno de Canarias y el Cl\u00faster de Enoturismo de Canarias, con la colaboraci\u00f3n acad\u00e9mica de la C\u00e1tedra de Agroturismo y Enoturismo de Canarias del Instituto Canario de Calidad Agroalimentaria y de la Universidad de La Laguna celebran en La Gomera el \u00faltimo taller del plan de formaci\u00f3n para profesionales y empresas de servicios tur\u00edsticos y bodegas del archipi\u00e9lago. <\/p>\n<div class=\"read-more\"><a href=\"https:\/\/wp.ull.es\/aenogas\/2021\/06\/20\/la-gomera-acoge-el-taller-de-brand-management-postura-de-marca-para-las-bodegas\/\">Leer m\u00e1s \u203a<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":227,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1672","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Gomera acoge el taller de Brand Management - postura de marca para las bodegas - Enoturismo Canarias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp.ull.es\/aenogas\/2021\/06\/20\/la-gomera-acoge-el-taller-de-brand-management-postura-de-marca-para-las-bodegas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Gomera acoge el taller de Brand Management - postura de marca para las bodegas - Enoturismo Canarias\" \/>\n<meta property=\"og:description\" content=\"La Direcci\u00f3n General de Ordenaci\u00f3n y Promoci\u00f3n Tur\u00edstica del Gobierno de Canarias y el Cl\u00faster de Enoturismo de Canarias, con la colaboraci\u00f3n acad\u00e9mica de la C\u00e1tedra de Agroturismo y Enoturismo de Canarias del Instituto Canario de Calidad Agroalimentaria y de la Universidad de La Laguna celebran en La Gomera el \u00faltimo taller del plan de formaci\u00f3n para profesionales y empresas de servicios tur\u00edsticos y bodegas del archipi\u00e9lago. Leer m\u00e1s \u203a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wp.ull.es\/aenogas\/2021\/06\/20\/la-gomera-acoge-el-taller-de-brand-management-postura-de-marca-para-las-bodegas\/\" \/>\n<meta property=\"og:site_name\" content=\"Enoturismo Canarias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/enoturismoull\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-20T12:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-09T12:28:37+00:00\" \/>\n<meta name=\"author\" content=\"aenogas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@enoturismoull\" \/>\n<meta name=\"twitter:site\" content=\"@enoturismoull\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"aenogas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wp.ull.es\\\/aenogas\\\/2021\\\/06\\\/20\\\/la-gomera-acoge-el-taller-de-brand-management-postura-de-marca-para-las-bodegas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wp.ull.es\\\/aenogas\\\/2021\\\/06\\\/20\\\/la-gomera-acoge-el-taller-de-brand-management-postura-de-marca-para-las-bodegas\\\/\"},\"author\":{\"name\":\"aenogas\",\"@id\":\"https:\\\/\\\/wp.ull.es\\\/aenogas\\\/#\\\/schema\\\/person\\\/08dc3be5406aba55875ae5024a8e7426\"},\"headline\":\"La Gomera acoge el taller de Brand Management &#8211; 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